Building an audience around your digital art practice is a long game, and one that artists in this community take seriously. Crypto markets are volatile and sales are never guaranteed, but artists who build a genuine, engaged following over time often find the experience more rewarding and their work more widely seen. Art Blocks has an enthusiastic community across several social media channels, and new artists consistently find that showing up authentically in that community goes a long way.
Please follow these guidelines for public communication before your Art Blocks drop goes live.
If you are working on a project without an approved release, refer to it publicly as a "planned submission" to Art Blocks. If your project is approved but not yet scheduled, call it a "planned release" on Art Blocks. Once you have a confirmed release date, you can announce it as an "upcoming release" on Art Blocks.
Art Blocks maintains an active presence across the following platforms. These are the spaces where our community gathers, and where awareness of new work naturally spreads.
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Our most active channel for announcements, project highlights, and community conversation. Releases are shared here, and the community regularly discusses and shares new work.
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Art Blocks shares project highlights and artist features on Instagram. It has become an increasingly important channel for reaching both crypto collectors and the broader art world.
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Art Blocks sends a regular email newsletter to our collector and enthusiast community covering upcoming releases, artist spotlights, and news from across the generative art space.
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The Art Blocks Journal is our editorial home for artist interviews, project write-ups, and longer essays on generative art. Articles from the Journal are shared across our social channels.
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The Art Blocks Discord server is the heart of our day-to-day community where collectors, artists, and generative art enthusiasts connect, and where upcoming releases are announced.
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Art Blocks publishes video content including artist features and project documentation on YouTube.
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Here are some things that artists in our community have found genuinely useful when it comes to building an audience and connecting with people around their work.