Marketing can help projects reach their widest audiences. Crypto markets are volatile, and sales are not guaranteed. One way artists achieve sustainable success can be to build an active and engaged audience. Art Blocks has a thriving community on several social media channels that is enthusiastic to engage with new artists and new projects. We encourage you to engage with this community and provide resources for doing so, as you prepare to release your work.

Guidelines

Please adhere to the following guidelines for public communication prior to the launch of your Art Blocks drop:

1. If you are working on a project for Art Blocks without an approved release, announce it as a "planned submission" to Art Blocks.
2. If your project is approved for release but not yet scheduled, announce it as a "planned release" on Art Blocks.
3. If your project has a scheduled release date, announce it as an "upcoming release" on Art Blocks.

For artists with an upcoming Curated project release, please wait to reveal the project and its Curated status until after Art Blocks has made an official announcement.

Art Blocks Promotion Resources

Art Blocks Presents Releases

• Twitter: Every week, Art Blocks tweets links to the upcoming week’s events and releases.
• Newsletter: Art Blocks announces upcoming releases via our newsletter, The Link.
• Discord: The next week's releases are announced in #upcoming-projects on Discord.
• Project video: Our Community team will work with you to develop a short video about your project

Art Blocks Curated Releases

Curated releases are included in the weekly Twitter roundup, newsletter, and #upcoming-projects announcement. Curated releases are also announced by the Art Team with a global ping in #community-announcements the week before release. In addition, the Art Team will publish an interview with the artist. Curated artists will have their own dedicated Discord channel on the Art Blocks server to engage with community members.

Art Blocks Community Programming

The Art Blocks community team hosts a series of public programs to facilitate conversation around generative art, upcoming projects, and the creative coding process. All Art Blocks artists are invited to participate in these programs. If you are interested in joining, please send a message to your artist DM and we’ll connect you with our Community Team.

Pre-Drop Talk

Pre-Drop Talks take place as Twitter Spaces 15 minutes prior to the release of your project. A member of the Community Team will ask you a series of questions to help collectors get to know more about your creative process and the decisions behind your project. Pre-drop talks are announced on Twitter a few days before release, and you’ll be connected with the host of your talk after your project is announced in #upcoming-projects. You will receive interview questions in advance of the live show. If you do not have a Twitter account, the Community Team will explore alternative ways to host this conversation with you.

Marketing Tools for Artists